Baldur

Question for everyone: What would make you want to join a guild? What would make you want to form a guild?

I want to make guilds more important to the site and to characters. They're shown to be very important in the anime and the novel, and in MMO's in general.

I realize housing/guild halls are currently a bit lackluster, and we'll be working on that, but what would you like to see from the Guilds themselves specifically?